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Update product_strategy.md (#586)

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Logan McDonald 2023-05-11 11:21:36 -07:00 • committed by GitHub
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@ -21,4 +21,4 @@ CISA lacks a scalable, efficient, and secure method of managing the .gov TLD pro
| **Growth and use:** Regular growth in the overall number of .gov domains registered, with clear increases in election orgs, major metro areas, and state legislatures/courts | - Raw count of registered .gov domains increases <br /> - Number of YoY applications per month increases <br /> - Percent of 100 most populous cities, counties, etc. (per Census data) using .gov domains increases |
| **Data:** The program maintains authoritative contacts at, metadata about, and hostname information for all registered .gov domains, and is able to track that .gov domains are actually used | - Time-to-generate internal reports decreases <br /> - Results of periodic data quality audit show improvements month-over-month |
| **User satisfaction:** Getting a .gov domain is as easy and intuitive as possible | - Completion rate of form improves <br /> - Time from domain request to approval decreases <br /> - Number of domains requiring analyst data changes decreases |
| **Program reputation and experience:** The .gov program is viewed as trustworthy and responsive | - Response time for inquiries decreases <br /> - Resolution time decreases <br /> - Rate of repeat issues for tickets decreases <br /> - Number of SLTT organizations in CoP increases |
| **Program reputation and experience:** The .gov program is viewed as trustworthy and responsive | - Response time for inquiries decreases <br /> - Resolution time decreases <br /> - Rate of repeat issues for tickets decreases <br /> - Number of SLTT organizations in Community of Practice increases |