diff --git a/docs/product/product_strategy.md b/docs/product/product_strategy.md index 9b7bba301..1a17727d1 100644 --- a/docs/product/product_strategy.md +++ b/docs/product/product_strategy.md @@ -21,4 +21,4 @@ CISA lacks a scalable, efficient, and secure method of managing the .gov TLD pro | **Growth and use:** Regular growth in the overall number of .gov domains registered, with clear increases in election orgs, major metro areas, and state legislatures/courts | - Raw count of registered .gov domains increases
- Number of YoY applications per month increases
- Percent of 100 most populous cities, counties, etc. (per Census data) using .gov domains increases | | **Data:** The program maintains authoritative contacts at, metadata about, and hostname information for all registered .gov domains, and is able to track that .gov domains are actually used | - Time-to-generate internal reports decreases
- Results of periodic data quality audit show improvements month-over-month | | **User satisfaction:** Getting a .gov domain is as easy and intuitive as possible | - Completion rate of form improves
- Time from domain request to approval decreases
- Number of domains requiring analyst data changes decreases | -| **Program reputation and experience:** The .gov program is viewed as trustworthy and responsive | - Response time for inquiries decreases
- Resolution time decreases
- Rate of repeat issues for tickets decreases
- Number of SLTT organizations in CoP increases | +| **Program reputation and experience:** The .gov program is viewed as trustworthy and responsive | - Response time for inquiries decreases
- Resolution time decreases
- Rate of repeat issues for tickets decreases
- Number of SLTT organizations in Community of Practice increases |