diff --git a/views/site/stats.erb b/views/site/stats.erb
index 60d53860..042a1d60 100644
--- a/views/site/stats.erb
+++ b/views/site/stats.erb
@@ -174,6 +174,22 @@
         </div>
         <% end %>
 
+        <div class="row">
+          <div class="col col-100">
+            <h3>What are these numbers?</h3>
+            <p>
+              <strong>Hits</strong> occur each time our servers send a file. For example, if a webpage consists of an HTML file, three images, and two JavaScript files, accessing this page would result in six hits. 
+            </p>
+            <p>
+              <strong>Visits</strong> are a count of unique IP addresses requesting pages from a web site per hour, regardless of how many requests that IP address makes. Visits generally give a more accurate representation of website traffic in terms of real users.
+            </p>
+
+            <p>
+              Due to bots, search engine crawlers, and proxy servers these numbers should not be considered completely accurate.
+            </p>
+          </div>
+        </div>
+
         <!--
         <div class="row">
           <div class="col col-50">