diff --git a/views/settings/site/custom_domain.erb b/views/settings/site/custom_domain.erb
index 2f75c260..8308e426 100644
--- a/views/settings/site/custom_domain.erb
+++ b/views/settings/site/custom_domain.erb
@@ -16,7 +16,7 @@
 
   <p><code>198.51.233.1</code></p>
 
-  <h3>Step 2 (optional)</h3>
+  <h3>Step 2 (optional but recommended)</h3>
 
   <p>
     Next, you can add an "AAAA record" that also points to your root domain. This isn't strictly required, but provides IPv6 support which helps future proof your site. Use this address for the AAAA record:
@@ -24,10 +24,10 @@
 
   <p><code>2620:2:6000::bad:dab:cafe</code></p>
 
-  <h3>Step 3 (optional)</h3>
+  <h3>Step 3 (optional but recommended)</h3>
 
   <p>
-    If you would like to have a <strong>www</strong> for your domain, create a CNAME record pointing <strong>www</strong> to <strong>yourdomain.com</strong>:
+    Sometimes users will type in www before a domain despite it no longer being necessary to load web sites. If you would like to have a <strong>www</strong> for your domain, create a CNAME record pointing <strong>www</strong> to <strong>yourdomain.com</strong>:
   </p>
 
   <p><code>www CNAME yourdomain.com</code></p>