diff --git a/views/plan/index.erb b/views/plan/index.erb
index 331a3500..f9f6b025 100644
--- a/views/plan/index.erb
+++ b/views/plan/index.erb
@@ -52,7 +52,10 @@
       <li>
         <strong>It's Open Source.</strong> Neocities is <a href="https://github.com/neocities" target="_blank">completely open source</a>, and we share code with the community.
       </li>
-      <li><strong>No lock-in.</strong> Redirecting your site is easy, free site downloads, and support for custom domains.
+      <li>
+        <strong>No lock-in.</strong> Redirecting your site is easy, free site downloads, and support for custom domains.
+      </li>
+      <li><strong>No ads, ever.</strong> We'll don't put ads or watermarks on sites, and we don't sell user data.</li>
       <li>
         <strong>It's safe.</strong> We use <a href="https://stripe.com" target="_blank">Stripe</a> for payments, and never store your credit card information directly.
       </li>