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Updated long-term success goals and primary users

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Colin Murphy 2022-08-08 12:16:01 -04:00 • committed by GitHub
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docs/product/product_strategy.md
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@ -5,7 +5,11 @@ Purpose: Clarify our focus for developing a new .gov TLD system and align it to
_TBD - once we synthesize initial research and align as a product team_
## Primary, Secondary, Tertiary Users
_TBD - once we segment and prioritize all users and stakeholders_
### Primary:
* US-based government organizations and publicly-controlled entities who use or should use the registrar
* _NOTE: Segmenting our audience is a separate conversation and so this intentionally broad as placeholder_
* CISA .gov administrators
## Problem Statements
_TBD - once we synthesize initial research and prioritize areas of need_
@ -23,7 +27,21 @@ _TBD - once we synthesize initial research and prioritize areas of need_
* A product plan that coordinates with other RFP actions
## Long-term Success for .gov
_To be prioritized and posted_
### Primary:
* Increase the number of governments, currently on non-.gov TLDs, to .gov
* Develop services to support “the security, privacy, reliability, accessibility, and speed of registered .gov internet domains” (DOTGOV ACT)
* Sustainable long-term skills and capacity to scale up the program
### Secondary
* Increase number of domain registrations
* Reduce time to get an application approved from 20 days to 1-2 business days
* Increase the percentage of domains which resolve to content
* Reduce time to ship changes to production
* Enable the discoverability of government services to the public and to domain registrants (DOTGOV ACT)
* A “simple and secure” registration process that works to “ensure that domains are registered and maintained only by authorized individuals” (DOTGOV ACT)
* Active .gov community of practice where members ask and answer questions, provide feedback, and where CISA can communicate with all .gov domain managers
* Demonstrated commitment to working in the open
* A clear role for humans or a call center to support registrant use cases
## Problems .gov registrar needs to solve (now)
_TBD - once we synthesize initial research and align as a product team_