diff --git a/README.md b/README.md
index 8b7d5db78..a8a85a3d8 100644
--- a/README.md
+++ b/README.md
@@ -45,6 +45,7 @@ Manual demo install and database setup:
     cp config/application-example.yml config/application.yml # and edit it
     cp config/database-example.yml config/database.yml # and edit it
     bundle exec rake db:setup:all # for production, please follow deployment howto
+    bundle exec rake:bootstrap
     bundle exec rake assets:precompile
 
 ### Apache with patched mod_epp (Debian 7/Ubuntu 14.04 LTS)
diff --git a/db/seeds.rb b/db/seeds.rb
index 441aa9442..5dde23342 100644
--- a/db/seeds.rb
+++ b/db/seeds.rb
@@ -1,36 +1,2 @@
 # This file should contain all the record creation needed to seed the database with its default values.
 # The data can then be loaded with the rake db:seed (or created alongside the db with db:setup).
-
-ActiveRecord::Base.transaction do
-  registrar = Registrar.create!(
-    name: 'Test',
-    reg_no: '1234',
-    street: 'test',
-    city: 'test',
-    state: 'test',
-    zip: '1234',
-    email: 'test@domain.tld',
-    country_code: 'US',
-    code: 'US1'
-  )
-
-  registrar.accounts.create!(account_type: Account::CASH, currency: 'EUR')
-
-  ApiUser.create!(
-    username: 'test',
-    password: 'testtest',
-    identity_code: '51001091072',
-    active: true,
-    registrar: registrar,
-    roles: ['super']
-  )
-
-  AdminUser.create!(
-    username: 'test',
-    email: 'test@domain.tld',
-    password: 'testtest',
-    password_confirmation: 'testtest',
-    country_code: 'US',
-    roles: ['admin']
-  )
-end
diff --git a/lib/tasks/bootstrap.rake b/lib/tasks/bootstrap.rake
new file mode 100644
index 000000000..8bfff5ffc
--- /dev/null
+++ b/lib/tasks/bootstrap.rake
@@ -0,0 +1,11 @@
+desc 'Bootstraps production-like environment'
+task :bootstrap do
+  AdminUser.create!(
+      username: 'demo',
+      email: 'demo@domain.tld',
+      password: 'demodemo',
+      password_confirmation: 'demodemo',
+      country_code: 'US',
+      roles: ['admin']
+  )
+end