diff --git a/java/google/registry/ui/js/registrar/console.js b/java/google/registry/ui/js/registrar/console.js
index 8d058e33b..bc930770e 100644
--- a/java/google/registry/ui/js/registrar/console.js
+++ b/java/google/registry/ui/js/registrar/console.js
@@ -40,11 +40,12 @@ goog.forwardDeclare('registry.Component');
  * The Registrar Console.
  * @param {string} xsrfToken Populated by server-side soy template.
  * @param {string} clientId The logged in GAE user.
+ * @param {string} productName The software name displayed on the UI.
  * @constructor
  * @extends {registry.Console}
  * @final
  */
-registry.registrar.Console = function(xsrfToken, clientId) {
+registry.registrar.Console = function(xsrfToken, clientId, productName) {
   registry.registrar.Console.base(
       this, 'constructor',
       new registry.registrar.EppSession(this, xsrfToken, clientId));
@@ -66,6 +67,11 @@ registry.registrar.Console = function(xsrfToken, clientId) {
    */
   this.xsrfToken_ = xsrfToken;
 
+  /**
+   * @type {string}
+   */
+  this.productName = productName;
+
   /**
    * Last active nav element.
    * @type {Element}
diff --git a/java/google/registry/ui/js/registrar/dashboard.js b/java/google/registry/ui/js/registrar/dashboard.js
index 16d93b1bc..7729bf10a 100644
--- a/java/google/registry/ui/js/registrar/dashboard.js
+++ b/java/google/registry/ui/js/registrar/dashboard.js
@@ -54,7 +54,10 @@ registry.registrar.Dashboard.prototype.bindToDom = function(id) {
   registry.registrar.Dashboard.base(this, 'bindToDom', '');
   goog.dom.removeChildren(goog.dom.getRequiredElement('reg-appbar'));
   goog.soy.renderElement(goog.dom.getElement('reg-content'),
-                         registry.soy.registrar.console.dashboard);
+                         registry.soy.registrar.console.dashboard,
+                         {
+                           productName: this.console.productName
+                         });
   goog.events.listen(goog.dom.getElement('rotate'),
                      goog.events.EventType.CLICK,
                      goog.bind(this.rotate_, this));
diff --git a/java/google/registry/ui/js/registrar/main.js b/java/google/registry/ui/js/registrar/main.js
index 2af0d9063..d4c037608 100644
--- a/java/google/registry/ui/js/registrar/main.js
+++ b/java/google/registry/ui/js/registrar/main.js
@@ -28,8 +28,9 @@ goog.require('registry.registrar.Console');
  *
  * @param {string} xsrfToken populated by server-side soy template.
  * @param {string} clientId The registrar clientId.
+ * @param {string} productName the product name displayed by the UI.
  * @export
  */
-registry.registrar.main = function(xsrfToken, clientId) {
-  new registry.registrar.Console(xsrfToken, clientId);
+registry.registrar.main = function(xsrfToken, clientId, productName) {
+  new registry.registrar.Console(xsrfToken, clientId, productName);
 };
diff --git a/java/google/registry/ui/soy/registrar/Console.soy b/java/google/registry/ui/soy/registrar/Console.soy
index 44ea13634..09f1ae27a 100644
--- a/java/google/registry/ui/soy/registrar/Console.soy
+++ b/java/google/registry/ui/soy/registrar/Console.soy
@@ -27,6 +27,7 @@
   {@param isAdmin: bool} /** Is this user an App Engine account admin? */
   {@param logoutUrl: string} /** Generated URL for logging out of Google. */
   {@param showPaymentLink: bool}
+  {@param productName: string} /** Name to display for this software product. */
   {call registry.soy.console.header}
     {param app: 'registrar' /}
     {param subtitle: 'Registrar Console' /}
@@ -59,7 +60,9 @@
       <script>goog.require('registry.registrar.main');</script>
   {/switch}
   {if isNonnull(DEBUG)}
-    <script>registry.registrar.main({$xsrfToken}, {$clientId});</script>
+    <script>
+      registry.registrar.main({$xsrfToken}, {$clientId}, {$productName});
+    </script>
   {/if}
 {/template}
 
@@ -110,8 +113,8 @@
     </a>
     <h1>Console is disabled</h1>
     <p>
-      The Registrar Console of the Google Registry is temporarily disabled. Please contact your
-      customer service representative for more information.
+      The {$productName} registrar console is temporarily disabled. Please
+      contact your customer service representative for more information.
     <p>
       <img src="/assets/images/android_sad.png">
   </div>
@@ -136,9 +139,9 @@
     </a>
     <h1>You need permission</h1>
     <p>
-      The account you are logged in as is not associated with Google
-      Registry. Please contact your customer service representative or
-      switch to an account associated with Google Registry.
+      The account you are logged in as is not associated with {$productName}.
+      Please contact your customer service representative or
+      switch to an account associated with {$productName}.
     <p>
       You are signed in as <strong>{$username}</strong>.
     <div>
@@ -152,10 +155,11 @@
 
 /** Welcome text and nav. */
 {template .dashboard}
+  {@param productName: string}
   <div id="domain-registrar-dashboard">
-    <h1>Welcome to the Google Registry Registrar Console<super>BETA</super></h1>
-    <p>This console can help you manage your relationship with Google
-      Registry and allow self-service for key operations.</p>
+    <h1>Welcome to the {$productName} Registrar Console<super>BETA</super></h1>
+    <p>This console can help you manage your relationship with {$productName}
+    and allow self-service for key operations.</p>
     <table>
       <tr>
         <td>
@@ -179,7 +183,7 @@
             <h2>Contact Us</h2>
             View important phone &amp; email<br>
             contact information for<br>
-            Google Registry.
+            {$productName}.
           </div>
       </tr>
     </table>
@@ -213,8 +217,8 @@
           <p>
             <a href="mailto:registry-support@google.com">
               registry-support@google.com</a><br>
-          For general purpose questions once you are integrated with
-            Google Registry.  If the issue is urgent, please put
+            For general purpose questions once you are integrated
+            with our registry system.  If the issue is urgent, please put
             &quot;Urgent&quot; in the email title.
 
           <p class="{css description}">Note: You may receive occasional service
@@ -255,7 +259,8 @@
   <div id="domain-registrar-resources">
     <h1>Resources &amp; billing</h1>
     <p>
-      Google Registry uses <strong>Google Drive</strong> to share important documentation.
+      The registry system uses <strong>Google Drive</strong> to share
+      important documentation.
     <h2><img src="/assets/images/folder.png">TLD information</h2>
     <p>
       Find onboarding FAQs &amp; technical documentation in this folder.
diff --git a/javatests/google/registry/ui/js/registrar/console_test.js b/javatests/google/registry/ui/js/registrar/console_test.js
index b8b7ed55b..34fe4103e 100644
--- a/javatests/google/registry/ui/js/registrar/console_test.js
+++ b/javatests/google/registry/ui/js/registrar/console_test.js
@@ -70,7 +70,9 @@ function tearDown() {
 
 
 function testButter() {
-  registry.registrar.ConsoleTestUtil.visit(test);
+  registry.registrar.ConsoleTestUtil.visit(test, {
+    productName: 'Foo Registry'
+  });
   registry.util.butter('butter msg');
   var butter = goog.dom.getElementByClass(goog.getCssName('kd-butterbar'));
   assertNotNull(butter.innerHTML.match(/.*butter msg.*/));
@@ -90,7 +92,8 @@ function testEppLogin() {
       test, {
         isEppLoggedIn: true,
         testClientId: test.testClientId,
-        testXsrfToken: test.testXsrfToken
+        testXsrfToken: test.testXsrfToken,
+        productName: 'Foo Registry'
       }, function() {
         test.sessionMock.login(
             goog.testing.mockmatchers.isFunction).$does(function() {
@@ -109,7 +112,9 @@ function testEppLogin() {
 
 /** Authed user with no path op specified should nav to welcome page. */
 function testShowLoginOrDash() {
-  registry.registrar.ConsoleTestUtil.visit(test);
+  registry.registrar.ConsoleTestUtil.visit(test, {
+    productName: 'Foo Registry'
+  });
   assertNotNull(goog.dom.getElement('domain-registrar-dashboard'));
 }
 
diff --git a/javatests/google/registry/ui/js/registrar/console_test_util.js b/javatests/google/registry/ui/js/registrar/console_test_util.js
index a666b9b93..2c3a7b004 100644
--- a/javatests/google/registry/ui/js/registrar/console_test_util.js
+++ b/javatests/google/registry/ui/js/registrar/console_test_util.js
@@ -88,7 +88,8 @@ registry.registrar.ConsoleTestUtil.visit = function(
   /** @type {!registry.registrar.Console} */
   test.console = new registry.registrar.Console(
       opt_args.testXsrfToken,
-      opt_args.testClientId);
+      opt_args.testClientId,
+      opt_args.productName);
   // XXX: Should be triggered via event passing.
   test.console.handleHashChange();
   test.mockControl.$verifyAll();